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06/17/2020 Insights Company

Life of uncertainty

Two million people depend on humanitarian aid; over half a million are refugees. Attacks and assaults, people injured and dead, a third of the country is not under state control. Life in Burkina Faso has become more dangerous. Yet we’re staying put.

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09/18/2019 Company Fair Trade

Why change the rules?

When trade flourishes, countries can develop and economies can grow. This leads to a variety of offerings that are adapted to consumer needs. Production, supply chain, distribution – the entire system becomes more efficient, thus increasing prosperity. So why change the rules of trade? Because wealth is unevenly distributed and we as consumers cannot see the whole picture.

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05/10/2019 Company Fair Trade

Fair trade 2.0

For over 40 years we have been involved in fair trade. However, we announced recently that we are no longer labelling our products ‘fair’.

This is because ‘fair’ suggests satisfactory conditions, whereas the actual situation is often different. With our trade, we want to have more of an impact in the countries of origin. Hence, we will drive forward our commitment to social and ecological sustainability in a more focussed way.

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