When trade flourishes, countries can develop and economies can grow. This leads to a variety of offerings that are adapted to consumer needs. Production, supply chain, distribution – the entire system becomes more efficient, thus increasing prosperity. So why change the rules of trade? Because wealth is unevenly distributed and we as consumers cannot see the whole picture.
For over 40 years we have been involved in fair trade. However, we announced recently that we are no longer labelling our products ‘fair’.
This is because ‘fair’ suggests satisfactory conditions, whereas the actual situation is often different. With our trade, we want to have more of an impact in the countries of origin. Hence, we will drive forward our commitment to social and ecological sustainability in a more focussed way.
After a terrible harvest in 2015/2016 due to lack of rain, last year's harvest was great. In 2017/2018 it is just.. OK!
The cashew growers are making the most of the skyrocketing cashew prices that have come about as a result of demand from Asia, and are selling to the highest bidders — in spite of their contracts with gebana. What do the farmers themselves say about this?
The cashew harvest began in February as it always does, but it soon became apparent that everything would be different this time.
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Smallholders and local producers harvest and refine products of extraordinary quality worldwide. But for many of these producers there is no adequate or stable market. You can buy directly from these producers via the Access to Market Platform and help them to participate in the market. The principle behind this is crowd ordering – a new trade model whereby a number of consumers order a product together so as to achieve a minimum order quantity. We at gebana support the producers with our know-how, and organise the logistics.
Enable someone to make their first export with your order. Please note: Unexpected events often lead to delays, and you may find that the quality is not yet perfect. For this reason, your feedback is absolutely essential. The export experience and your feedback are important steps for the producers towards accessing the market. As a customer, you are witness to the whole process, playing your part in pioneering work.
You can order from these producers simply and directly. You receive your product as soon as the minimum order quantity has been reached and the products are ready. The risk for you is minimal, since the producers already have a product that is ready for market. This sales channel is beneficial to both the producers and the consumers, since it cuts out the middle man.
Be part of the development of supply chains and support innovation! Some of the ways you can do this include testing new products, giving feedback, or financially supporting the producers in their next steps. In doing so, you will be able to see for yourself how the products and supply chains develop.
This is where you can see all the completed projects on the Access to Market Platform at a glance. You can find out where products are now available from or whether the producers are still seeking a trade partner.