Fair Trade
We're paying an increasing number of farming families in Africa by mobile phone. Three questions and three answers on this payment method.
We take a holistic approach and measure what we achieve. Our 2019 report comes with new graphics and more details than ever before.
How does a Swiss company share its turnover with 2,500 family farmers in Burkina Faso? It takes a plan, modern technology, a fair share of patience and lots of enthusiasm. Text & Photos: Eleonora Gallo, gebana Berlin
There are many paths to fairer trade. Sharing is very effective. Sharing is both a radical departure from the system and good for business. We share turnover, profits and power.
35 years ago, the Banana Women brought bananas to Switzerland for the first time. At the time, Beat Curau would have liked to sell green bananas to bypass the need for ripening facilities. But things weren’t so simple back then.
This year, we're reintroducing vanilla from Madagascar to our range. The sharp increase in prices for this highly valued spice has made it difficult for us. But we have a local partner who shares our vision.
Bananas are always the same shade of yellow. That’s a shame, because we’re missing out on a lot of flavour. But with a bit of know-how, we'll never have to be bored by yellow again.
For gebana Togo a successful year is slowly coming to an end. During this year, gebana Togo worked with more female farmers than ever before and acquired some new exciting customers. A new EU regulation might have had something to do with the latter.
Our project, co-financed by Deutsche Investitions- und Entwicklungsgesellschaft (DEG), is coming to an end. We asked some of the participating producers about the impact our work has had on them.
When trade flourishes, countries can develop and economies can grow. This leads to a variety of offerings that are adapted to consumer needs. Production, supply chain, distribution – the entire system becomes more efficient, thus increasing prosperity. So why change the rules of trade? Because wealth is unevenly distributed and we as consumers cannot see the whole picture.
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